About

krunalrasik about

Things are not good or bad. They are just different from each other.

Growing up during the mobile-wave and social media revolution, I made a commitment to combat uncomfortable interfaces and eliminate confusion in all its forms.


I am deeply passionate about transforming complex interfaces into approachable, user-friendly experiences. As a product designer, I take pride in driving features and UI from concept to release. My responsibilities include wireframing layouts, designing user flows, specifying interactions and error conditions, and contributing to visual design. My ultimate goal is to craft intuitive, unobtrusive, platform-neutral, and user-centered experiences that tell a story and provide clear calls to action.


The design of everyday things is what drives me.

Personal Brand

What do I do? Why do I do it? How do I do it?

Ownership   -  The What
I take ownership in...
  • Product vision
  • Creative solutions
  • Leadership
  • Effective collaboration
  • Coaching, guiding and inspiring
Passion   -  The Why 1
My passions are...
  • Seeking logical innovations
  • Exploitation and exploration
  • Reverse-engineering methodologies
  • Travel to meet new people and to learn about cultures
Values   -  The Why 2
I value...
  • Discipline and simplicity
  • Acting sustainable
  • Sophistication
  • Being organized
  • Time and commitments
Strengths   -  The How
My strengths are...
  • A quick, imaginative, and strategic mind
  • High self-confidence
  • Independence and decisiveness
  • Hard work and determination
  • An open-minded approach